Peugeot Cars History

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A STORY OF REMARKABLE SUCCESS
The history of Peugeot is not simply the story of a range of motor cars. However, it was the motor car that made Peugeot famous and enabled it to carve out an international reputation for itself in all these areas. This extraordinary industrial growth was due to Armand Peugeot, who was the first to have faith in the motor car, introducing a steam-driven three-wheel vehicle at the 1889 World Fair. He later quickly saw the possibilities offered by the oil engine and, once they were convinced of its success, the family got right behind him, in the process turning Peugeot into one of the most powerful industrial empires of Europe and, indeed, the world over the following years.

This story follows the changes and successes, trials and tribulations, innovations and choices which, coupled with its capacity to reinvent itself and change direction, are what enabled Peugeot to become an industrial group which has become increasingly powerful over the decades.

 

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1890 - 1895 FROM STEAM TO PETROL Armand Peugeot, anticipating the motor car boom, exp

1890 - 1895 FROM STEAM TO PETROL
Armand Peugeot, anticipating the motor car boom, exp
1890 Armand Peugeot quickly abandons steam for petrol and produces the first Peugeot petrol-powered four-wheel car, the Type 2, fitted with a Daimler engine, at the Valentigney factory.

1891 The Peugeot company name is changed to Les fils de Peugeot frères. In September, a petrol-powered four-wheel car, driven by Messrs. Rigoulet and Doriot, travels from Valentigney to Brest and back again - a round trip of 1375 miles - at an average speed of almost 9 mph.

1892 Peugeot produces 29 cars and is the first company to fit rubber tyres to a petrol-engined four-wheel car. Peugeot's Type 4 is a unique model, ordered by the Bey of Tunis.

1894 Armand Peugeot diversifies his range and, practically simultaneously, brings out the Type 5 (a two-seater), the Type 6 and 7 phaetons,the Type 8 Victoria, the Type 9 Vis-a-vis and the Type 10 estate. A Paris - Rouen "Horseless Carriage Race" sees Peugeot and Panhard share the first prize.

1895 The range is extended by the addition of the Type 11 (a two-seater) and the Type 12 (a closed estate). During the Paris-Bordeaux-Paris race, Édouard Michelin tries out the first pneumatic tyres on the Éclair. The first prize is won by Koechelin in a Peugeot. Production of the first ball bearings bearing the Lion trade mark. Introduction of the first Peugeot commercial vehicle, the Type 13, a delivery van which will only be produced for two years.

 

1896 - 1901THE EMANSIPATION OF ARMAND

1896 - 1901THE EMANSIPATION OF ARMAND
Armand Peugeot sets up his own company, leaving the traditional industries to the rest of the family

1896 Establishment of Société des auto-mobiles Peugeot in Lille by Armand Peugeot.It is to be devoted to the manufacture of touring cars and trucks while the sons of his cousin Eugène, Pierre (1871 -1927), Robert (1873 - 1945) and Jules (1882- 1959) as "les Fils de Peugeot frères" turn their energies to tools, bicycles and motorbikes. The car remained the domain of Armand who had no male heirs. The Type 14 appears in the summer. It is the first model to have a Peugeot 2 cylinder horizontal engine (patented by Michaux).The Daimler engines that Armand Peugeot used to buy from Panhard and Levassor, the French importers of the engine, will not be used from the following year on.
1897 Armand builds a motor car factory (with a total floor area of 50,000 sq.meters, 4,000 of them covered) at Audincourt in the Doubs region and another one at Fives-Lille in the north of the country, the first Peugeot site outside Franche-Comté. From now on, Armand Peugeot will manufacture his own 2-cylinder horizontal engine and he updates practically his whole product range with the Type 14 (a two-seater),Type 15 (a phaeton), Type 16 (a Vis-à-vis), Type 17 (a very small car requiring no licence) and Type 18 (an 8-seater estate), all fitted with Peugeot engines. From this date on, Peugeot cars are available with optional Michelin tyres with tubes, instead of the old solid tyres.

1898 The catalogue continues to grow, with Types 21 to 25 supplementing the earlier Types 14 to 20. In July, Peugeot takes part in the First Paris Motor Show.

1899 The Peugeot catalogue now covers fifteen models, ranging from 2 to 12 seaters and weighing between 720 and 1250 kg. The most popular model is the Type 15 phaeton. Three-wheelers are built in the Beaulieu factory. Peugeot makes its first Capitaine Gérard folding bicycle, a model that forms part of every soldier's kit in World War One.

1900 Peugeot's car output reaches 500 units per year. But it also produces 20,000 bicycles, 100 tonnes of boning for corsets and 6 tonnes of springs for pincenez.

1901 The Type 36, available as a 3-seater spider convertible or a 4-seater tonneau has a new single-cylinder vertical engine. It's the first Peugeot to have a bonnet at the front and, in place of the handlebars, it has a steering wheel (with an inclined steering column).It also marks the move to chainless transmission systems. Appearance of the first Peugeot 1.5 h.p. motorbike. December: the first 4-cylinder Peugeot cars are shown at the Paris Show.

 

1902 - 1909 FROM TWO WHEELS TO FOUR

1902 - 1909 FROM TWO WHEELS TO FOUR
Peugeots leave their horse-drawn heritage behind,developing into true cars with bonnets and steering wheels.

1902 The Peugeot range is totally updated, along the lines of the Type 36 model introduced the previous year and boasting a bonnet and steering wheel. The old models listed in the catalogue are only there to run down stocks. The Peugeot motor cars head office is set up in Levallois. Audincourt has a staff of 800 workers, while Fives-Lille has 600. A Peugeot truck is awarded a national prize, while a 20 hp Peugeot makes it to the top of La Turbie (Alpes-Maritime) at a speed of 25 mph.

1903 Armand Peugeot slims down his range of cars. The catalogue now consists of 6 Types: the 42, 43, 44, 50, 54 and 56. The first three of these have 4-cylinder engines, the 50 has a 2-cylinder engine while the last two have single-cylinder engines. Introduction of the first Peugeot 5 hp motorcycle.

1904 From this year onwards, Armand updates his range every year and this trend continues almost up to the time of World War One. In December comes the introduction of the Peugeot Baby (Type 69), the first to bear this name: it has a vertical single cylinder engine and is unveiled at the Paris Show. Les fils de Peugeot frères develop their first motor car.
1905 The Peugeot factories produce 30 tonnes of phonograph springs per month! The first automobile produced by Les fils de Peugeot frères is a Lion-Peugeot with a single cylinder engine, unveiled at the Paris Show in December. It is followed later by a V-design two-cylinder version. While Armand directs his attention to ambitious cars, the Lion Peugeot models are more popular small cars.This means that the two companies are not in direct competition. Eugène attempts a rap-prochement with his cousin, Armand but in fact, it is only following Eugène's death in 1907, that his three sons will reach an agreement with their uncle in 1910 to merge the two companies.
1907 First light 1.75 hp motorbike engines appear. Development of the factory in Pont-de-Roide (Doubs). Establishment of Établissements Peugeot & Cie. In March, a Lion-badged Peugeot wins the cup in the small car competition, with Giuppone at the wheel.

1908 The combined output of Automobiles Peugeot and Les fils de Peugeot frères reaches 2220 units. The Lion Peugeot small cars carry off a number of important victories in competition, particularly the Targa Florio with Giuppone.

1909 The Lion Peugeot small cars, still driven by the Lion-badged Peugeot team Giuppone again take the prize in the small car category in the Targa Florio and also the cup for small cars organized by Auto magazine.

 

1910 -1918 UNITY BRINGS STRENGTH

1910 -1918 UNITY BRINGS STRENGTH
Les Fils de Peugeot frères, makers of the small Lion cars, finally merge with their Uncle Armand

1910 Automobiles Peugeot and Les fils de Peugeot frères merge to form Société anonyme des auto-mobiles et cycles Peugeot, with Robert Peugeot heading up the new operation. However, the two ranges will keep going in tandem until World War One.

1911 In November, Peugeot signs a cooperation agreement with Ettore Bugatti for the design of a popular car.

1912 At the ACF Grand Prix, held in Dieppe in June, Boillot wins in his Peugeot L76. This was the first car in the world to have an engine with four camshafts and four valves per cylinder. Construction begins at the Sochaux factory. In December, at the Paris Show, the Peugeot Baby (Type BP1) designed by Ettore Bugatti, the second car to bear this name, is introduced.It has nothing in common with the 1905 Baby. The new model is a 6 hp car and Peugeot will produce 3095 units in its Beaulieu factory by 1916.

1913 In May, Jules Goux wins the Indianapolis 500 in a Peugeot. This historic victory in the great American classic gives birth to a legend, the famous four cylinder Offenhauser engine, derived from the twin camshaft 4-cylinder engine fitted with four valves per cylinder fitted to the winning Peugeots. Its career in the 500 will last over 60 (sixty) years! The same Jules Goux beats the hourly speed record with an average speed of 106.598 mph. In July, Boillot wins the Amiens Grand Prix in a Peugeot L56. Output triples between 1911 and 1913. Peugeot produces 9338 units, representing 50% of French production and 20% of the French market.
1914 automobiles et cycles Peugeot employs 2500 workers and produces 10,000 cars and 80,000 bicycles per year in its factories in Audincourt, Beaulieu, Lille and Valentigney.

1915 Armand Peugeot, the founder of the automobile division, dies in August 1915.

1916 In May, a further Peugeot victory in the Indianapolis 500, this time with Dario Resta at the wheel of an L 45. Robert Peugeot buys additional land at Sochaux-Montbéliard.

1918 Construction of the ironworks in Sochaux.

1914-18 conflict, the Lille factory is occupied while the other factories participate in the war effort. They will supply 1000 motorcycles, 63,000 bicycles, 3,000 cars, 6,000 trucks, 1,400 tank engines, 10,000 airplane engines and 6 million bombs and shells. Bulletin des Usines, the first company newspaper in France is set up. Later, it will be renamed Le Courrier des usines, then on Vite et loin, followed by Peugeot Magazine in 1981 and finally Planète Groupe in 1998.

 

1919 - 1928 THE ERA OF DEMOCRATISATION

1919 - 1928 THE ERA OF DEMOCRATISATION
After World War One, the motor car becomes accessible to greater numbers of people, thanks to cars like the Quadrilette.

1919 Construction of an ironworks in Sochaux. Another victory for Peugeot in Indianapolis in May, with Wilcox as the driver. In July, introduction of the new Peugeot 10 hp model (Type 163). In December, the Quadrilette (Type 161) is unveiled. It's an economical cyclecar, building on the ideas developed in the pre-War Baby.

1920 First appearance of a Peugeot car with a valveless 6 cylinder engine - the 25 hp Type 156.

1921 Production of the Quadrilette and the Type 153 starts at Beaulieu.

1923 Brakes on all four wheels are available on all Peugeot cars, as standard or as an option. For the first time, Peugeot produces over 10,000 vehicles in a single year.
1925 André Boillot wins the Targa Florio in a valveless Peugeot. The 100,000th motor car leaves the Peugeot factories and 20,000 Peugeot vehicles are built in the course of the year.

1926 Société des automobiles et des cycles Peugeot is split into two separate entities: Automobiles Peugeot and Cycles Peugeot. Construction of a factory to make car bodies in Sochaux. In October, introduction of the Lumineuse car body on the 9 hp (Type 177 M) at the Paris Motor Show. It is a forerunner of the famous sunroof, a product in which Peugeot will be the undisputed specialists for a long time to come.

1927 Start of cold rolling of stainless steel at Pont-de-Roide (Doubs).

1928 Standardised production starts, concentrated on the Sochaux-Montbéliard site, at the instigation of Jean-Pierre Peugeot (1896 - 1966). The first Peugeot to be fitted with a diesel engine appears. The Lille factory will in future concentrate on building diesel engines (CLM, Compagnie Lilloise de Moteurs).

 

1929 - 1934 FROM THE ZERO TO THE ECLIPSE

1929 - 1934 FROM THE ZERO TO THE ECLIPSE
The 201 starts the system of using model names containing a central zero and Peugeot invents the folding roof

1929 The car which quickly becomes known simply as the 201 makes its appearance at the Paris Show in October under the name 6 hp Type 201. It is the first car to have an 0 in the middle of its name - a policy still followed today. Peugeot registers a trademark based on having 3 digits with a central zero. Following the 1931 Motor Show, the 201 is the first car in the world to have independent front wheels as standard. This feature coupled with its fuel economy ensures that it enjoys broad success, enabling Peugeot to survive the economic crisis relatively easily.

1930 Production of bicycles in Beaulieu reaches a peak of 162,000 units.
1932 Launch of the 301 and victory for the 201 in the Monte Carlo rally. This proves to be Peugeot's most difficult year. Like every other carmakers, it is affected by the financial crisis. Production drops from 43,000 units in 1930 to 33,000 in 1931 and down to 28,000 by 1932. However, the figure rises back up to 36,000 in 1933.

1933 At the Paris Motor Show in October, launch of an aerodynamic shape for the full Peugeot range. It features shell headlights, a slightly inclined radiator grill and low-swooping wings. The aerodynamic 301 appears at the same time, featuring a back with a profile like a dress with a flowing train. Launch of the first Peugeot electric tools.

1934 In May comes the introduction of the 601, a top of the range six cylinder model. Appearance of the first car to feature a folding roof. The car is the 401 and the model name is the Eclipse. This world first, created in collaboration with the designer Paulin, the Peugeot concessionaire Darl'Mat and the Pourtout body construction firm, results in the standardised production by Peugeot of one of the most original cars in production worldwide. This idea was picked up by Ford in the Fifties and Mercedes-Benz in the Nineties and then reinvented by Peugeot to suit modern tastes in 1998 with the 20 Coeur shown at the Geneva Show in 1999. In October, launch of the 401 at the Paris Show and adoption of the "beaver tail" type of body across the range. The 515, a 500 cc motorbike, breaks three world records.

 

1935 - 1945 AERODYNAMICS REIGN

1935 - 1945 AERODYNAMICS REIGN
In the wings since the Twenties, Aero dynamics goes centrestage with the Sochaux rocket range

1935 Introduction of the 402 at the Paris Show in October. It marks a turning-point in the history of the Peugeot brand, which is ahead of all its competitors in introducing an aerodynamic body as standard. This is the famous "Sochaux rocket" range, characterised by fluid lines and a shield-shaped grill to protect the headlights. In addition, a semi-automatic version of the 402 is also shown on the stand, featuring a Cotal electro-mechanical gearbox.

1936 Launch of the 302 that also has the Sochaux rocket shape. Launch of the 500, 350 and 175 cc motorbikes, along with the 100 cc moped. 1938 In February, Peugeot unveils the 202. Annual production reaches 50,000 units i.e. a quarter of the national output. Sochaux has a staff of 1300. In June, victory in the 1500 to 2000 cc class in the Le Mans 24-Hour race for the 402 Darl'Mat.

 

1935 - 1945 AERODYNAMICS REIGN #2

1935 - 1945 AERODYNAMICS REIGN #2
In the wings since the Twenties, Aero dynamics goes centrestage with the Sochaux rocket range

1940 The Sochaux factories are occupied by the Germans. Under them, 500 vans are produced there per month. The Peugeot factories, like the rest of industry throughout the occupied countries are placed under the direction of Ferdinand Porsche.

1941 Introduction of the VLV, an electric car, to meet the fuel restrictions imposed by the occupying forces. It is manufactured close to Paris.

1943 During the night of 15 to 16 July, the factories are bombarded by RAF Lancaster planes. 125 of the Sochaux population die and 250 are injured. Sabotage teams are put in place. A number of Resistance-supporting directors, managers and workers are deported to Germany.
1944 Liberation of the factories and town of Sochaux by the First Army under General de Lattre de Tassigny.

1945 The workshops have been destroyed, the factory has been looted and Sochaux now has only 9,400 workers. Restarting industrial operations proves difficult.

1946 Production restarts with the 202, the basic model in the Peugeot range. 14,000 units are produced in Sochaux in this year.

1947 Establishment of Sedis, a company specialising in the manufacture of transmission systems

 

1948 - 1959 THE GREAT RECOVERY

1948 - 1959 THE GREAT RECOVERY
In the middle of its reconstruction, Peugeot brings out a totally new monocoque saloon in 1948: the 203.

1948 At the Paris Motor Show in October, Peugeot unveils the 203, its first totally new postwar car, and adopts a unique model policy.The 203 has a rare feature for a standardised production car : 4 cylinders with hemispherical Alpax cylinder heads and V-inclined valve heads with spark plugs fitted in a central well. Structurally, this is the first time that Peugeot offers a monocoque shell.

1955 On 20 April, Peugeot unveils the 403. For the first time, Peugeot calls on the services of the Turin-based Italian designer, Pininfarina, to design one of its models. This is the start of a fruitful collaboration that still endures today. The 403 is the first Peugeot to have a convex wind-screen and the first model to reach the million mark. For the first time, Peugeot's annual output exceeds 100,000 units, reaching a figure of 112,223 vehicles. Cycles Peugeot has 3,500 workers and produces 220,000 bikes at the Beaulieu plant.

1956 The first computer appears at Sochaux -an IBM-650 designed to handle the stock. Crisis in the cycle industry. Turnover at Cycles Peugeot drops by 50%.

1958 In order to contain the crisis in the bicycle industry, Cycles Peugeot turns to the production of car components and becomes an equipment manufacturer.

1959 Peugeot launches its first standardised production diesel car, the 403 with an Indénor engine. Peugeot cars reach a major milestone, with two million cars built. The 403 is the first mass-produced car in the world to have an automatic fan which is controlled by engine temperature. This year sees the last lions in relief on the bonnet of the 203 and 403, as it is considered too dangerous for cyclists and pedestrians. Peugeot builds its first test circuit at Belchamp (a site including 400 hectares of forest), close to Sochaux.

 

1960 - 1964 THE 404 ERA: THE ITALIAN STAMP

1960 - 1964 THE 404 ERA: THE ITALIAN STAMP
The 404, designed in Italy, marks an important stylistic turning-point for the image and future of Peugeot.

1960 In May, introduction of the 404.Two million are produced between 1960 and 1972. Stylistically, the body of the Pininfarina-designed 404, a blend of classic modernism and good taste, represents a total revamp of the Peugeot image. Production of forged tools is transferred to subsidiaries: Forges de Lavieu in the Loire district and Forges de Goldenberg in Alsace.

1961 In March, Peugeot brings out the first French direct injection engine at the Geneva Motor Show and offers it as standard on the 404 six months later. Peugeot's annual output reaches 260,000 vehicles. Work starts on a factory on the 300 hectare site at Ile Napoléon near Mulhouse. Over time, this plant develops into the company's second production centre.

1962 Annual automobile output exceeds 200,000 units. Launch of the BB 104 moped with its streamlined body.
1963 Negotiations with Citroën result in a limited form of association. However, no further rapprochement ensues, so negotiations are initiated with Renault (Régie Nationale des Usines Renault). First Peugeot victory in the East African Safari for Noxicki and Cliff in a 404. In August, production of the 403 reaches the million mark. Introduction of a 404 with an automatic Jaeger gearbox.

 

1965 - 1973 FRONT-WHEEL DRIVE COMES TO THE FORE

1965 - 1973 FRONT-WHEEL DRIVE COMES TO THE FORE
Despite previously specialising in traditional saloon cars, Peugeot embraces front-wheel drive on the 204

1965 In April, in an unprecedented move, Peugeot introduces the 204, its first front-wheel drive vehicle. It has a light alloy engine with overhead camshaft, four independent wheels and disc brakes on the front wheels. On 14 June, a special single-seater diesel 404 coupé beats 40 world records on the Montlhéry ring. Launch of the ZF automatic gearbox on the 404. The old société des automobiles Peugeot becomes a holding company, operating under the name of Peugeot S.A. and controlling all the companies in the group. The industrial and commercial assets of société des automobiles Peugeot and société Indénor (which builds diesel engines in Lille) are brought together to form Société des automobiles Peugeot, which is responsible for managing the production and sale of the automobiles built in factories in Sochaux-Montbéliard, Bart, Mulhouse, Dijon, Lille, Saint-Étienne, Vesoul and La Garenne.

1966 In April, Peugeot signs a technical cooperation agreement with Renault to develop joint projects. A subsidiary entitled la Française de mécanique is set up to build engines for the two partners. A factory will be constructed in Douvrin near Lille, with engine production starting there in 1972, after the Swedish carmaker, Volvo, joins the two French manufacturers. Peugeot et Cie becomes Aciers et outillages Peugeot.

1967 At the Paris Motor Show in October, Peugeot introduces the smallest diesel engine in the world, a 1200 cc model fitted to the 204 estate.

 

1965 - 1973 FRONT-WHEEL DRIVE COMES TO THE FORE Page 2

1965 - 1973 FRONT-WHEEL DRIVE COMES TO THE FORE Page 2
Despite previously specialising in traditional saloon cars, Peugeot embraces front-wheel drive on the 204.

1968 Peugeot previews its new top of the range model, the 504, at the Paris Show in September. Construction of a 1,424m developmental race track at its technical centre in Belchamp.

1969 Launch of the 304 and 504 coupé and convertible. Launch of the ZF automatic gearbox on the 504. Peugeot becomes the second largest French maker of private cars.

1970 Peugeot?s annual production exceeds 500,000 units
1971 A technical agreement is signed in June between Peugeot, Renault and Volvo, to design a V8 engine for use by the three manufacturers. The engine takes the final form of a V6 engine, called the PRV.

1972 At the Paris Motor Show in October 1972, Peugeot unveils its small mass market saloon car, the 104. This is the smallest 4-door car in the world. It will be built in Mulhouse, which has 9,000 workers while Sochaux employs 35,000. In all, the automobile operations of the Peugeot group and its subsidiaries represent 57,000 jobs out of a total of 71,000. Acquisition of the factory at Romilly-sur-Seine, where all the manufacturing operations of Cycles Peugeot will be centred from 1987 onwards.

1973 Automobiles Peugeot adopts the form of management and administration of a European public company, with a supervisory board and executive board. The total number of vehicles built by Peugeot over the years reaches the figure of 8 million.

 

1974 - 1984 THE APPETITE OF A LION

1974 - 1984 THE APPETITE OF A LION
The petrol crisis shakes the automobile industry but Peugeot nevertheless absorbs Chrysler-Europe followed by Citroën.

1974 On 24 June, following negotiations with Michelin about control of Citroën, Peugeot takes over the direction and management of Citroën. In April 1976, Peugeot will become the principal shareholder in Citroën, taking 90% of Michelin's shares in that company. In an exchange of shares, Michelin takes a 10% share of Peugeot. In October, Peugeot unveils the new V6 PRV engine, the fruit of its agreements with Renault and Volvo, seen on the 504 coupé at the Paris Motor Show.

1975 Peugeot unveils its top of the range 604 saloon at the Geneva Motor Show in March. Construction of the Bavans technical centre close to Montbéliard, to carry out research and trials into motor car exhaust and anti-pollution systems.

1976 Peugeot takes over Citroën in April. Peugeot S.A. acquires 90% of the capital of Citroën, following an exchange of shares with Michelin. Subsequent to this, a new structure is put in place, under the control of the holding company, which becomes PSA Peugeot-Citroën. Peugeot Lille (CLM subsequently Indénor) makes its millionth diesel engine.

1977 Creation of the Peugeot-Loire company. Launch of the 305.

1978 PSA Peugeot- Citroën buys the three European subsidiaries of Chrysler Corporation: Chrysler-France (Simca), Chrysler UK (Sunbeam-Rootes) and Chrysler España. At the same time as gaining a range of cars and brands , Peugeot acquires industrial sites at Poissy in France, Ryton in Great Britain and Villaverde in Spain

 

1974 - 1984 THE APPETITE OF A LION Page 2

1974 - 1984 THE APPETITE OF A LION Page 2
The petrol crisis shakes the automobile industry but Peugeot nevertheless absorbs Chrysler-Europe followed by Citroën.

1979 In February, Peugeot is the first company to offer a turbo diesel engine on the 604, the first car of this type to be marketed on the European market. On 10 July, Peugeot announce the revival of the Talbot name, a trade name it acquired on buying Simca, to market the products of the Chrysler Europe subsidiaries which it had bought the previous year. Launch of the 505. PSA Peugeot-Citroën becomes Peugeot SA.

1981 Appointment of Jean Todt to head up Peugeot-Talbot-Sport in October. Launch of the Talbot Tagora, Samba and the Peugeot J5 commercial vehicle. Establishment of three new companies for subsidiaries specialising in tools : POE (Peugeot Outillage Électrique), Scival (société industrielle des SCIles de VALentigney) and SIFCO (Société Industrielle et Commerciale Française d'Outil-lage).

1982 Launch of the P4 military vehicle, designed for the French Army.

1983 The 205 comes out in February. It will be the springboard for Peugeot?s spectacular recovery following the difficult years after the takeover of Chrysler Europe. The 205 GTI, a real little flier, sets a new standard for sporty driving and roadholding for driving enthusiasts, raises the image of the 205 the following year and gives a turbo boost to the commercial success of the "sacré numéro" of the Peugeot range. The T16 competition models and its victories in the world championships gain an international image for Peugeot and establish its prestige and success definitively. In June, Aciers et outillage Peugeot transfers its shareholding in the capital of Peugeot-Loire (cold rolling of steel) to Usinor.

1984 Introduction of the 205 GTI in January. It will become the reference model for all motor sports fans.

 

1985 - 1994 THE AGE OF CHAMPIONS

1985 - 1994 THE AGE OF CHAMPIONS
Rallies and endurance trials, Peugeot is the uncontested winner in all categories.

1985 The launch of the 309. The Guangzhou agreement gives official approval to the establishment of a Peugeot plant in China. Peugeot wins the World Rally Championship (WRC) with Salonen and Harjanne in a 205 Turbo 16.

1986 Peugeot picks up its second World Rally Championship (WRC) win with Kankkunen and Piironen in the 205 Turbo 16.

1987 In May, Peugeot unveils 10 versions of its stylish 405 saloon simultaneously. It comes with petrol or diesel engines. In November, Montbéliard hosts an exhibition of contemporary art and the automobile, a landmark in art history. Following the end of Group B rallying, Peugeot turns its attention to a different rally form and, at its first attempt, wins the much coveted Paris-Dakar Rally, with the team of Ari Vatanen and Bernard Giroux in a 205 T-16. Launch of the "Sochaux 2000" renovation project at the Sochaux industrial site. Launch of the 405 Mi 16. Merger of AOP (Acier et Outillages Peugeot) and Cycles Peugeots to form ECIA (Équipements et Composants pour l'Industrie Automobile).

1988 In January, Peugeot again wins the Paris-Dakar race with Kankkunen and Piironen in the new 405 T-16 that has replaced the 205 T-16. In July, the Peugeot museum, "Musée de l'Aventure Peugeot", opens its doors in Sochaux. At the Paris Motor Show in October, Peugeot unveils the Oxia concept car, in a blaze of supercar euphoria . It is evidence of Peugeot's know-how and energy, because the Oxia is not merely an exercise in style but a real high performance sports car.

1989 In January,a third Peugeot victory in the Paris-Dakar rally with the Vatanen-Berglund team in a 405 T-16. In February, Peugeot unveils the 405 with integrated transmission. Peugeot chooses the Frankfurt Motor Show to unveil its prestigious 605 saloon. December sees the production figure for the 309 reach the one million mark at the Poissy production line.

1990 1990 marks the centenary of Peugeot's automobile production. In January comes the fourth - and last -Peugeot victory in the Paris-Dakar rally with the Vatanen- Berglund team driving a 405 T-16. The 205 breaks the 3.5 million figure for vehicles produced while, in July, the millionth 405 emerges from the Sochaux factory. At the same time, Peugeot introduces the 905 fitted with a company V10 engine, designed for the world sports car championships of 1991.

 

1985 - 1994 THE AGE OF CHAMPIONS Page 2

1985 - 1994 THE AGE OF CHAMPIONS Page 2
Rallies and endurance trials, Peugeot is the uncontested winner in all categories


1991 February sees production of the 605 in Sochaux reach a figure of 100,000. In April comes the first Peugeot victory of the Peugeot 905 in Suzuka (Baldi/Alliot). The 905 scores further victories: the first at Magny-Cours in September (Rosberg/Dalmas) followed by another in Mexico in October with the same team aboard. In September, launch of the 106 built in Mulhouse.

1992 The 905 starts a fabulous season which brings a string of victories. It begins with Silverstone in May (Warwick/Dalmas) and then follows with the Le Mans 24 hour race in June (Alliot/Baldi/Jabouille), Donington in July (Baldi/Alliot), Suzuka in August (Warwick/Dalmas) and Magny-Cours in October (Baldi/Alliot). The season culminates in triumph with Peugeot-Talbot-Sport s taking the world sports car championship and Derek Warwick taking the drivers championship in the same category. Launch of the turbo 16-valve 405, with 4-wheel drive, called the T16.

1993 In February, Peugeot unveils the 306 while the 205 celebrates its tenth birthday and the production figure approaches the 5 million mark. In June, the Peugeot 905 Evolution repeats its 1992 exploits by once again winning the Le Mans 24 hours race (Brabham, Bouchut and Hélary) this time pulling off a triple coup, with three cars in the top three, thus confirming the technical quality of car and engine. Peugeot leaves the sports prototypes world championships with great success and announces its entry into Formula 1 for the 1994 season. In a world first, PSA hands over fifty AX?s and 106 electrics to customers in La Rochelle as part of a large-scale real-life trial of electric cars. ECIA transfers its electric tools division to the Italian company, Stayer. Peugeot Motocycles launches a new generation of scooters with the Fox.

1994 Peugeot enters Formula 1 in partnership with McLaren. In March 1994, Peugeot unveils the 806 MPV, the product of a joint project agreed by PSA Peugeot Citroën and Fiat in 1978. The Citroën Évasion, Fiat Ulysse and Lancia Zeta share the same platform and, like the 806, are built in the brand new Sevel Nord factory which employs 3500 people. The same partnership also produces the Boxer, a commercial vehicle with a capacity of 7.5 to 13 cu. m. built in the Sevel factory in Val di Sangro in Italy. In October, at the World Auto Show in Paris, Peugeot unveils the Ion electric concept car, a mini MPV electric car for urban use. Laurent Aiello wins the French supertourism championship in a 405 Mi16. Peugeot Motocycles completes its new scooters range with the introduction of the Zenith, Buxy and Speedake.

 

1995 - 2000 HEADING FOR THE 21ST CENTURY

1995 - 2000 HEADING FOR THE 21ST CENTURY
Peugeot reinforces its position thanks to the 206 and 607 and confirms its leadership in the diesel stakes with the HDI particle-filter engine

1995 Change of Formula 1 partnership with a move to Jordan and the new V10 3 litre engine. PSA unveils the Tulip concept car, a small city mini MPV, which comes with an infrastructure and distribution/rental system based on the experience gained in La Rochelle. The millionth 106 rolls off the Mulhouse assembly line at the same time as the 100,000th monocorps 806 leaves Sevel Nord. In October comes the launch of the 406, a new mid-range saloon to replace the 405, which is built in Sochaux. Peugeot becomes French 2-litre rally champion with the 306 Maxi. Peugeot Motocycles launches the 4x4 two-wheeler with the new Squab scooter
1996 Production of the 306 at the Poissy factory reaches the one million figure, 33 months after its launch, thus beating the 205 which took 34 months to reach that magic figure. In July, launch of the new commercial vehicle jointly researched with Citroën. It's the Peugeot Partner/Citroën Berlingo built in Vigo in Spain. In October at the Paris World Motor Show, introduction of two concept cars: the Asphalte, which is a roadster with a motor-bike rear, and the Touareg, an electric-powered 4x4. Once again, the 306 Maxi is French rally champion. Jacques Calvet, President of Automobiles Peugeot, is elected President of ACEA (Association of European Automobile Manufacturers). Following a year of trials in Strasbourg, Peugeot Motocycles launches the first electric scooter, the Scootelec.

1997 On 14 February, Jacques Calvet and Alain Prost, owner of the Prost Grand Prix stable, sign a partnership deal for the Formula 1 World Championships from 1998 onwards. Peugeot undertakes to supply V10 engines for three years. In March, Peugeot is the first French car-maker to adopt hydro-soluble paint technology. This pollution-reducing technology goes into use in its new paintshop in Poissy. To meet the demands of the success of the new 106, an assembly line is installed in Sochaux and production starts there in April, running parallel to the Mulhouse line. In May, launch of the 406 coupé designed by Pininfarina and built in their workshops in Turin. It is unanimously hailed as the most beautiful French car. At the out-set, first year sales of 15,000 were forecast but, in fact, over 23,000 were sold. On 30 September, Jacques Calvet, with the company since 1982 and President since 1984, retires from PSA. He is succeeded at the top of PSA Peugeot-Citroën by Jean-Martin Folz with effect from 1 October. In October, Peugeot unveils the 206 at the Paris World Motor Show. Laurent Aiello wins the German supertourism championship at the wheel of his 406, while Gilles and Hervé Panizzi are French rally champions for the second year in a row at the wheel of their 306 Maxi. Plans are put in place to make a world-scale equipment manufacturer out of Faurecia, a company created as a result of the merger between Bertrand Faure and ECIA (Équipements et Composants pour l'Industrie Automobile), in which Peugeot holds a 51 % shareholding.

 

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1995 - 2000 HEADING FOR THE 21ST CENTURY Page 2

1995 - 2000 HEADING FOR THE 21ST CENTURY Page 2
Peugeot reinforces its position thanks to the 206 and 607 and confirms its leadership in the diesel stakes with the HDI particle-filter engine.

1998 Agreement signed with the Rio de Janeiro authorities for the construction of an automobile factory in Porto Real, to be operational in 2001. Policy of using common platforms and tooling for the two PSA brands, Peugeot and Citroën, is adopted. In March, introduction of the "2O Coeur" concept car at the Geneva Motor Show. Its folding roof adopts an idea pioneered by Peugeot in 1934 with the 401 Eclipse. It makes it possible to have 2 extra rear seats for occasional use as well as luggage space. The announcement that this small miracle may be mass produced at an unbeatable price of around 100,000 FF. provokes great excitement. PSA takes control of the Sevel Argentine factory where the Partner, 405, 206 and the Berlingo are produced. In November, introduction of the 206 WRC to take part in the world rally championships from 1999 onwards.

1999 The 206 WRC makes its debut in the Tour of Corsica.Victory in the San Remo rally. In October, Peugeot unveils the 607, its new prestige saloon car, at the Frankfurt Motor Show. It also reveals a technical development of major importance, the first particle filter on a diesel engine.

2000 Victory for the 206 WRC in the Swedish rally (February), followed by 2nd place in rallies in Portugal (March) and Argentina (May) with the Finnish Grönholm/Rautiainen team. In March, two concept cars are unveiled at the Geneva Motor Show: the 607 Féline and the 607 Paladine. In May, the millionth 206 comes off the production line, 18 months after its launch. On 2 and 3 June, the new Peugeot museum, Musée de l'Aventure Peugeot , is inaugurated in Sochaux after extension work. It contains 200 vehicles, including 150 cars.

 

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